Category: Industry Information
Running an indoor children's park is not as simple as imagination. There are many things to consider for a successful operation. First of all, we should have a correct business philosophy. As an indoor children's paradise, we should think from the perspective of children and parents, whether it meets the consumption requirements of parents, whether it has enough attraction. The richness, safety and scientificity of paradise are all factors that parents may consider. Similarly, we should improve our own level. Good environment and high quality service are the necessary factors for successful operation. Next, we will analyze in detail the successful ways of indoor children's paradise from various angles.
I. Site Selection
Investing in Indoor Children's Paradise is a project that costs a lot of money. In order to recover the cost and profit in a short time, we need to take a long-term plan, and spend a lot of energy in the whole process from the pre-investment market survey to the later operation. Pre-investment evaluation and budget are very important for any project, which is the key to the success or failure of a project.
Firstly, the age of the target population should be determined for the establishment of indoor children's parks, whether they are not in school at the age of 2-6 or just in school. Secondly, the area of the playground should be considered thoroughly. If it is too small, it may affect the long-term operation in the future. It should be carefully evaluated according to its own financial situation.
Thirdly, the investment of children's amusement equipment should be analyzed and compared clearly. Electric indoor children's paradise has limited age and high cost, but it is conducive to parent-child interaction, high safety and health factor, and an open environment gives people a new feeling. At the same time, site selection is also important. In advance, we should evaluate the traffic and business prospects around the venue. We can consider choosing nearby shopping centers, shopping malls, supermarkets, large communities and so on, where popularity determines revenue. In addition, the choice of manufacturers of children's amusement equipment. It's better to go to the manufacturer for on-the-spot inspection, to see its business status and site scale, and then to inspect its production reputation, delivery situation and after-sales service quality.
II. Reasonable Fees and Positioning
I'm afraid nobody will come to play. It's cheaper and slower. It is understood that there is no uniform reference price for children's amusement equipment charges, which should be calculated according to local consumption level and parents'attitudes towards children, investment and other specific accounting. In the business process, there may be so-called single ticket (only play once to buy tickets), month, year and other types of different specifications, you can first visit the market to see the market.
3. Later Operation and Promotion
A good indoor children's park must have its own characteristics in order to keep running for a long time. It must have a keen insight into the market, understand the needs of children, let children constantly accept new things in the process of playing, and help their mental development. In terms of promotion, cooperation and interaction between institutions related to the nature of children can be considered, and the archives of Park members can be established so as to provide better service and promotion in the later period. The most important thing is to highlight personality. At present, there are many children's entertainment places on the market. If a new type of children's amusement park wants to attract customers in a short time, it is necessary to attract children's attention with novel equipment and visual impact products.
IV. Quality Service
Personalized indoor children's park will make children very willing to come here to play. At the same time, we should also find ways to make parents willing to send their children. Therefore, first of all, it is better to do physical examination before children enter the hospital. The main item is to test body temperature. Parents who take their children to your place in this way will feel safe and healthy. Secondly, parents should have enough rest space, even consider setting up a few computer tables and providing free WIFI Internet service, so that parents accompanying their children can do something, and they will feel that the service of the playground is more humane. In addition, it can also provide paid care services, such as equipped with 1 to 2 kindergarten teachers, parents can rest assured that when they go out, their children can be put here and charged by the hour. In peacetime, these kindergarten teachers can also provide free parental guidance for children and parents.